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Diagram breaking down a URL with UTM parameters, showing utm_source, utm_medium, and utm_campaign labelled as separate components of the query string

10 min read

What Are UTM Parameters and How to Use Them

Learn what UTM parameters are, what each one does, and how to use them correctly. Includes GA4 naming rules, real examples, and the mistakes that break your reports.

August 1, 20263002

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