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Rick Sarkar

Rick Sarkar

@rick-sarkar

11 published articles

Rick Sarkar is a technology entrepreneur, full-stack developer, and founder of SkyBrance Tech Private Limited. He writes about software development, SaaS, AI, cloud technologies, startups, and practical technology solutions. Through his writing, Rick shares insights on software development, technology, startups, and the evolving digital landscape.

Articles by Rick Sarkar

Visual representation of how branded links work - showing a custom domain with a descriptive slug creating a trustworthy short URL
8 min read

What is a Branded Link and Why Does My Business Need One?

Learn what branded links are, how they boost CTR by up to 39%, build trust, and improve marketing ROI. Complete guide with examples, comparison tables, and FAQs.

July 1, 20263081
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Visual diagram showing how a URL shortener maps short links to destination URLs through a redirect process
MARKETING
7 min read

How Do URL Shorteners Work?

Learn how URL shorteners work behind the scenes, from redirects to analytics. Discover how businesses use short links for branding, tracking, and marketing.

July 1, 20262523
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