Aniket Ghosh
@aniket-ghosh
2 published articles
Aniket is a backend engineer and technical lead at SkyBrance Tech, working mostly in Go on the infrastructure behind link shortening and click analytics. He writes about the mechanics people usually skip past - redirects, UTM tagging, DNS and SSL setup, and what actually happens between a click and a destination. When he's not doing that, he's tinkering with self-hosted infrastructure.
Articles by Aniket Ghosh
Why Branded Links Increase Click-Through Rates
Why branded links get more clicks than generic ones: the four mechanisms behind the lift, where it is largest, and how to measure it on your own audience instead of trusting a borrowed statistic.
What is Link Analytics? A Practical Guide
What link analytics are, what they record, and how they differ from website analytics. Which metrics matter, what they cannot tell you, and where they are the only measurement available.